How to find crypto-investors? Top 3 tips from Kaizen.Finance

At Kaizen we often get asked whether we can help attract investors through our ecosystem. This post will answer that question, help understand what the investors are interested in and the kind of support we can offer.

At Kaizen, we are happy to introduce promising projects to experienced investors. But it is not that simple.

Despite the recent market decline, cryptocurrency and blockchain are a booming industry.

Thousands of projects and investors seek to explore its potential on a daily basis. It is estimated that by 2025, the market can grow as much as 4000%.

And yet, with an abundance of projects flooding in, the competition is fierce and matching great projects with great investors is not as straight cut as one would hope. You need to stand out.

What do investors want to see?

When a serious investor gets interested in a project, then influencers, advice, industry connections, partnerships, etc. all come aboard too. It is this kind of investor that everyone wants to attract.

In our experience, here is what investors expect to see:

  1. First and foremost — and we cannot stress this enough — be prepared to meet the investor online and offline. Emails and PDFs won’t get you far where significant investments are concerned.
  2. Be transparent about showing your team and background. Your solution may be decentralized and you might get away with showing abstract NFT avatars in the team section on your website, but when you expect to build trusted relationships with investors you have to be open. It is not just a ‘face reveal’ too, but rather, be prepared to openly provide sufficient proof that backs your team’s expertise.
  3. You must be ready to answer the most uncomfortable of questions about the inner workings of your projects. Your handling of tough questions can make or break your future relationships. To give you an estimate, here is how someone might approach poking holes at your project to ensure it is solid:
  • Why are you confident in the project’s survivability? What gives you assurance in the prospects of a stable long-term growth? What technology(-ies) is the project founded on?
  • How do you plan to ensure the stability of your token? Do you have an anti-dumping plan? How exactly are you going to deal with the selling pressure on TGE? 2–3 years down the road?
  • What relevant experience do you have as a founder? What makes you think your team can handle a project like this? What does your personal history of wins and failures look like?
  • What makes you believe the project will succeed in the current market conditions? What does the competition look like? What are the tendencies and the estimated number of users you can attract? How hype-reliant is the project? How do you plan to handle the fall-off and what do you estimate the project to look like then?

Bonus advice

Sitting down with your team and diligently looking into each of the pieces of advice above should give you an idea of how prepared you are and, also, where you might want to focus your efforts before you sit down in the virtual or real room with a potential investor.

Don’t forget, if you find yourself stumbling, part of what Kaizen does is help you get unstuck and provide expertise in areas where your team might yet be lacking. Whether it is tokenomics, navigating your launch around market conditions or ensuring security and stability of your token — you have Kaizen to count on.

Contact us with short description of your project, and we will be happy to help: https://kaizen.finance/labs

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