Misconceptions That Projects Should Avoid When Approaching Their Community

2 min readApr 3, 2023


On the road to success, crypto projects have a number of goals that need to be met. One of the most essential objectives is to do your best to reach out to the target community.

However, this aim can turn into a long and complicated process if you do not learn how to avoid common pitfalls in time.

In today’s article, we’re going to talk about some of the common oversights projects make when building relationships with their community [while handing off engagement work to launchpads].

The success of a project is greatly determined by how large and involved its community is. And frankly, a project ecosystem can only thrive if community members feel they are an integral part of the project.

Equally, it depends heavily on the level of engagement with the project’s services and offerings. Without a dedicated and passionate community, projects cannot be successful by design.

Without a doubt, one of the places where you can attract supporters to your project is launchpads. There, you present your key message to the community while attracting those interested in investing in your project.

However, this still may work for a project with no audience at all.

But what if your project already has some followers?

In this case, launchpads might become a place where you don’t just attract new members, but are the one where you may also end up losing them.

For example, this could happen if you do not hold token claims (the ability to withdraw tokens) on your side but on the launchpad’s side. Worse, it would result in supporters missing out on your benefits and simply buying and claiming tokens from the launchpad website.

Moreover, as a project, you are depriving new members of the unique opportunity to explore your website and social media and learn more about all the terms, programs, lotteries, etc.

What should a project consider to increase audience traction?

Put shortly, engagement would be more effective if projects did exactly the opposite: not by directing their audience to launchpads, but by driving launchpads’ audiences (which consists of verified investors) to their resources.

In this way, that would multiply the reach.

The ability to grow and develop a project rests, without exaggeration, on the shoulders of the community. It is, therefore, essential to look for ways to encourage an influx of audience, not an outflow.




Kaizen is a first-ever Token Lifecycle Management cross-chain platform for both projects and investors